Asset tags can do more for your business than just keep track of equipment or inventory.  They can also bring brand recognition to your company.  Here is a great example of asset tags that reveal a partnership between an IT Solutions Company and its customers.  What better way to get your name out there, especially if you’re customer doesn’t object to it.  This is a brilliant and creative way to make your statement and still achieve the purpose of asset tagging. Not to mention, cost- effective too.  Each tag serves as your calling card and may even draw new customers to your door.

Another use for asset tags is to label your property as in “PROPERTY OF” tags.  These are simply tags with plain text on them and usually no barcode or serial number.  They may include your company phone number as a contact in case the equipment is lost or stolen and recovered.  A third use is simply for directions such as “DO NOT UNPLUG”, “CAUTION: ELECTRIC SHOCK” or some other cautionary text.  So, as you can see, asset tags can do more than serve as inventory control.









Recently we were asked to create a custom Lexan overlay that had windows- not just cut-outs, but true windows.  The customer wanted a Lexan* overlay with the cut-outs covered with the clear Lexan*.  In a multi-step process we were able to satisfy the customer’s needs.  Below is a photo of the left portion of the overlay, still on the brown backing paper.  The second photo shows the windows covered in the clear Lexan*.  Although it’s difficult to tell that there’s Lexan covering the cut-outs, you may be able to see it more clearly on the bottom cut-out.  This gives protection to the entire surface of the equipment and serves as a “dust cover” to the opening.  Any overlay can be overlaid with satin film instead of the Lexan* if preferred, however, the Lexan* outer is the most protective against minor scratches.  For all your “Custom” needs, call us at Name That Computer and we’ll be happy to work with you to develop a product that suits your needs.

Polycarbonate Overlay with windowsClear Lexan windows over cut-outs

Choosing Image Files for Asset Tags, Overlays, Laptop Skins

How to choose Image Files for your Asset Tags, Overlays and Laptop Skins- As digital technology continues to improve, it can be difficult at times to keep up with all the image file formats available. Whether you’re choosing a format for digital use, as in uploading photos to a website, or you’re having  custom asset tags printed with your company’s logo – it’s important to configure your image file to optimize the outcome of your project. In printing work, the image file format could make or break the finished product.

When working with a professional printing or graphic design group it’s best to ask them which file format would be best for your project before you send your artwork. There are many different programs and formats that professionals work with when designing, but usually the preferred format is vector art. This type of file will be easy to manipulate and will produce the best outcome for your image or logo, particularly if the image needs to be enlarged for a laptop skin, for example. Some vector art file formats include .EPS, .PDF, and .AI files.

If sending vector art is not possible, the next best alternative is to use a bitmap (pixel based) file. Saving the image with the highest quality DPI is essential. DPI or Dots Per Inch is a measure of image resolution. This is the maximum dots a printer can print per inch. The higher the DPI is, the higher the resolution of print will be. Many times blurry or pixelated images are a result of low DPI. When preparing an image to be printed professionally be sure to set the DPI of your file to at least 300, but again the higher the better. Keep in mind when increasing DPI this will also increase the file size when saving and sending artwork.

TIFF and JPEG are the most commonly used bitmap files. TIFF files will have no loss of quality when saving and can also include multiple layers and transparent backgrounds; therefore TIFF is the best option to use. A high quality JPEG can also work in this case. The downside is that JPEG format uses “lossy” compression. This means that it discards some image data when saving which can lead to images that appear to be low resolution. Always choose to save a JPEG files at the highest quality available.

In summary, using the best file format for your artwork will ensure the highest quality professional printing.


The kind of asset tag that you need depends on the application. Below is a list of the various types of asset tags we offer and their best uses:


These tags are made of a laminated plastic material with a low-stick permanent adhesive. Although they are laminated, they won’t hold up to outdoor conditions for very long.

  • USES:
    Quick labeling or bar-coding
    Best for indoor applications
    Black text or logo on white background or white text or logo on black background


Our Polyester asset tags can be made in one of 5 text colors with a bar-code and logo in the same color. These are great, affordable tags and come with either a white background or brushed silver background.  They have a medium-stick adhesive.  Additionally, we offer Custom Polyester tags in multi-colors.

  • USES:
    Not for outdoor use
    Medium Stick adhesive
    Affordable tag great for bar-code labeling and brand identification


Our Premium asset tags are of the highest quality. They are printed on plastic with an over-laminate of Lexan(R) for maximum protection. They will resist both major spills and most chemicals, harsh weather and scratching. They can be printed with the highest quality print for your logo, bar-code or any other information. They have a high-stick 3M(R) permanent adhesive.

  • USES:
    Great for indoor or outdoor use
    Exposure to chemicals or bio-hazardous materials as they can be cleaned
    High quality print and materials to give your brand a value-added look.
    Will adhere to curved or uneven surfaces
    Available in any color
    Long lasting


Our Premium Aluminum Asset tags are printed on white plastic or clear film laminated to either thin aluminum (.007 mil) or thick aluminum (.020 mil). All are over-laminated with Lexan (R) for maximum protection. They have a high-stick 3M (R) permanent adhesive and will show off your brand beautifully.

  • USES:
    Thin Aluminum is great for curved or uneven surfaces
    Great for indoor or outdoor use
    Exposure to chemicals or bio-hazardous materials as they can be cleaned
    Thick Aluminum is great for outdoor industrial uses- rust proof and long lasting



when choosing your asset tags, consider their application. Don’t make a choice on price alone as you’ll want to make sure you are getting the best product that will suit your needs long term.


The county that we are located in is growing by leaps and bounds, primarily because of the great school district, the fantastic weather and close proximity to the ocean.  The school district is also one of our customers for asset tags.  When we first started printing tags for them, the purchasing agent told us that “the kids peel the tags off of the equipment”.  Our suggestion to him was to order rounded corners (harder for the kids to get their fingernails under and prevents “flagging”) and to use the “permanent adhesive” which is our 3M*- 5 mil adhesive.  We also recommended the premium tags which have a poly carbonate protective layer on top.  Polycarbonate is more commonly known as Lexan* which is the same material that bullet-proof glass is made from. (By the way, it’s not really glass, it’s plastic).   Because they were using economy type tags prior, it was easy for the kids to peel them off or deface them.  The missing tags needed to be replaced.  All they had to do was provide us with a list of numbers that were missing and we easily placed them into a database which printed out their bar-coded tags.   Needless to say, the purchasing agent was very happy to hand over this task to Name That Computer/Asset Tags for Schools.

One of our newer elementary schools has a completely electronic library.  No more books!  Just MP3 players, tablets and laptops.  Printed material was always labeled with bar coded asset tags but the electronic equipment is premium, so what better way to prevent theft and account for this pricey equipment than by applying Premium Asset Tags?

Another of our school customers ordered custom laptop skins that look like a giant asset tags- complete with a track-able bar code and number (similar to the one below).  Great idea as a theft deterrent as it would be extremely difficult to remove the permanent adhesive.


So for all your school asset tagging needs, please call us.  We’ll be happy to advise  you on the best product for your application.

* Registered Trademark

Choosing the correct adhesive when branding


When you are branding a device, the type of surface of the device is a key point to communicate to your supplier so that the proper adhesive can be selected, removable adhesive or permanent adhesive. Whether you are choosing a nameplate, case badge, overlay or laptop skin, the surface to which it is adhered is of critical importance to the supplier.

Once you have decided the type of device you are branding, you’ll need to decide if you want a removable (low), standard (medium) or permanent (high) stick adhesion.

Various different surfaces are used in to-be-branded devices; Smooth surfaces (unpainted, painted metals or plastics) or Textured surfaces (powder-coated metals and textured plastics). Nameplates, case badges, overlays and laptop skins can use either low (removable) or standard (medium) stick adhesives when used with smooth, unpainted or painted metals or plastic. However, with powder-coated and textured surfaces, a high (permanent) stick adhesive is recommended. This is due to the amount of surface of the device to actually come in intimate contact with the adhesive. The high stick adhesives will ensure across-the-board adhesion.

So now you’ve made the decision to brand your product. The device has been selected, you’ve gone through artwork details, changes and final selection and now you’re at the point of contacting a supplier to make your nameplate, case badge, overlay or laptop skin. Your work isn’t done yet because now you have to communicate those details to a branding manufacturer/supplier. Making a checklist is a helpful tool to gather the information needed to communicate your specifications to the supplier. Here is a list of items that your supplier will need to know:
1- Type of branding product (nameplate, case badge, overlay or laptop skin).
2- Dimensions of the surface to be covered or size of the product you wish to brand.
3- Type of surface – (smooth or textured, metal or plastic, painted or unpainted).
4- Type of adhesion you require – Removable (low stick), Standard (medium stick) or Permanent (high stick)
5- Type of artwork file you have. The highest resolution is always the best for the sharpest print reproduction and a vector file is ideal.

SPECIAL NOTE!!! Do not overlook items #3 and #4. While they seem simple, they are critical to keeping your item “stuck” to your branded device!

What is SOX and what does it have to do with Asset Tags? EVERYTHING!

“SOX” is an acronym for the Sarbanes-Oxley Act of 2002. IT is named after the co-sponsors Senator Paul Sarbanes and Representative Michael G. Oxley. It is also known as the “Public Company Accounting Reform & Investor Protection Act”, or the “Corporate & Auditing Accountability & Responsibility Act”. This bill was enacted as a reaction to several major corporate and accounting scandals (Enron & World Com). Besides setting civil and criminal penalties for securities violations, it also set new systems of certification of internal audits.

In a nutshell, this law applies to all public companies and regulates corporate responsibility, accounting practices & financial statements.
Part of corporate accountability is to accurately represent all physical assets of the company. The best and most transparent way to account for all corporate assets is to “tag” them. A bar-code or serialized asset tag achieves this goal in a very cost effective way. Can an unscrupulous corporation “game” the system? Sure, but one solution to that is a customized security asset tag that cab be serialized or bar-coded or both and will leave a visible imprint on the asset that is difficult to remove.

Public corporations may be the only ones subject to this law, but accurately accounting for physical assets benefits non-public companies too. Recently we had a customer that leases work tables to other companies both in the US and Europe. He ordered serialized aluminum asset tags in several languages in order to keep track of his products here and abroad.

So, if you are a company, either public or private, large or small, with a fair amount of physical assets, it is in your best interest ot tag all of them. Remember, the IRS is also watching!